Car Giant Jaguar Goes Woke..!

hollydolly

hollydolly

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Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers​

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand that they say lacks claws - branding it 'woke' and 'unhinged'.

In return, the firm has responded in kind with replies ranging from the cryptic to downright saccharine, suggesting it simply doesn't care - as its boss admits the firm expects only 15 per cent of future buyers to be existing customers.

'Hello, thanks for the feedback! We’ll be sure to pass it onto the team. Best wishes,' the firm said to many of its detractors on social media.

'Go woke, go broke,' wrote several people in tweets to the firm. 'Go hard,' Jaguar fired back.

Responding to an almost accusatory tweet reading 'I thought you guys made cars??', the firm's social media team simply said: 'We do. All will be revealed.'
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Jaguar has been testing its new £100,000 four-door saloon on British roads in recent weeks. It will be the first of a brand new all-electric line-up to be sold from 2026
Even Tesla CEO Elon Musk got in on the act, asking the firm: 'Do you sell cars?'

Jaguar replied warmly: 'Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December?'

The radical look is part of Jaguar's complete reimagination as it races ahead of the 2030 deadline for car firms to stop selling petrol and diesel cars in the UK (excluding hybrids, but the firm isn't interested in fossil fuels at all).
It has been testing what looks to be a radically different four-door saloon in the UK recently, draped in zebra-style camouflage paint that covers up its mysterious curves and details, down to the shapes of the windows and headlamps.

But this is not the concept that will be unveiled in Miami. Instead, that will be a 'design vision concept' that will probably cause as much upset as the rebrand. Not that Jaguar appears to be fussed by the reaction.

The company has been unapologetic as it pushes forward with its reinvention and even concedes that 85 per cent of its customers in future will be new fans of the brand - younger affluent drivers looking for electric motors.

Gerry McGovern, the car firm's design boss, said yesterday he wanted to create a 'jaw-dropping' redesign that will 'shock, surprise and polarise'.

The firm's managing director, Rawdon Glover, admitted 85 per cent of its customers in future would be first-time buyers.

He has also confessed is also 'no Plan B' for the firm, which was sold by Ford to Tata in 2008.
Jaguar goes woke: Fury as car firm bins cat logo as it goes electric
 

That is nuts!! What a surprise to wake up and see this. England did get the Extinction Rebellion and acted stronger than most to stop climate change, but Jaguar is a powerful symbol of "hubris" that only the wealthy can afford. What an extreme example of changing your bad habits! :)
 
Are jaguars endangered? Jaguars are considered near threatened. This means that they have a relatively small population that is likely to become smaller in the future.
Jaguars are considered near threatened as they face threats, of habitat loss, and human conflict.

Could the same fate await their illustrious namesake, the Jaguar Motor Car?
jaguar etype.jpg
The E‑type made its world debut in Geneva, Switzerland on 15 March 1961. The public reaction to the lone coupé available for test drives was so strong that Jaguar rushed a second E‑type, a roadster, from it's factory in Coventry, to Geneva, overnight.
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The Jaguar F-Type is a series of two-door sports cars manufactured by British car manufacturer Jaguar Land Rover. It is the so-called "spiritual successor" to the E-Type.
Jaguar Cars have said that their current F-Type will be the last automobile to be powered by fossil fuel. That's no bad thing given all the pollution that type of fuelled power generates, but what has Jaguar fans frothing at the mouth is that Jaguars new vehicles are family orientated SUV designs. It seems that their once iconic sports cars that sold throughout the world, have no place in their future.

Future? What future. Jaguar Cars like the Jaguar big cat, seem destined to share a similar fate.
 
horseless carriage said:
View attachment 382014
The E‑type made its world debut in Geneva, Switzerland on 15 March 1961. The public reaction to the lone coupé available for test drives was so strong that Jaguar rushed a second E‑type, a roadster, from it's factory in Coventry, to Geneva, overnight.
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As a kid in my early teens, I was delighted every time I spotted an XKE, parked or driving somewhere. Couldn't even hope to afford one, but I was glad they existed. The ones I remember were almost always red. I'd love to have driven one, at some time... didn't happen. Of course, from reading remarks above, it'd have been best to drive one just after being tuned up.😄
 
Tommy said:
The saying was that Jaguars spent half of their time in the repair shop . . . and the other half needing to go to the repair shop! :ROFLMAO:
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That’s the truth. Neighbour had one that fit that bill. Even after he sold it, he still talks about it lovingly. SS has an EV. Hates it, because it isn’t reliable.
 
Nathan said:
Lol at the total misuse of the term "woke". Anyway, I'm thinking that under all those zebra stripes(what is that, wrapping paper?) that Jaguar is going to look a lot like a....

View attachment 382137

Chrysler 300

View attachment 382138

For $125K I would expect you could buy 3 Chrysler 300s. :unsure:

Personally, I'd take a Porsche 911 if I had 125K to spend. ;)
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I'd bump it by $25K and spend $150 on a new Corvette. They're gorgeous!!!
Vette.JPG
 
I remember seeing my first Jaguar When I was probably 10 years old. We were riding our bikes on a busy main street, and one was parked at a gas station. I'd never seen anything like it. I asked, my playmates and one of them, a year older than me said, "That's a Jaguar." I'd hear of them, but had no idea what they looked like.

This was a two passenger sports model. It had the lines of the early 1950s sports cars, lines that have never been improved on IMO, rolling and flowing curves with a hood three times longer than the trunk. The early Corvettes had it too, and never looked as sporty again. Of course, that's just my opinion. I think today's vehicles are mostly ugly by what has become my life long standard for automobile design.

I said, "I'd like to buy one of these when I'm old enough to drive," and my older friend laughed and said, "You'll never afford it. No one can afford it." :):):)
 

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