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How Advertising Invented 'Coffee Break' in 1950s?​

Do you like coffee breaks? I believe you do...
iu

"Its a ritual in the day to day office work culture. Our brain is so relaxed when we think of these breaks. So, how it started?"

"The term coffee break was first coined in an Ad Campaign of Pan American Bureau. During the 1950s the sell of coffee was decreasing exponentially. To turn the tide, the coffee growing nations of South America and the major coffee companies in United States together form Pan American Bureau. They invested about 2 million dollar a year into making Americans love coffee again. To do this they recruited sociologist John B. Watson."

"Watson noticed that during World War 2, some factories started giving their employees a couple of minutes off every shift, during which time some of these workers would drink a quick cup of coffee to wake themselves up. Figuring that, he ran a massive series of advertisements to get people on board with the new coffee break idea." (MORE)
 
Meanderer said:

How Advertising Invented 'Coffee Break' in 1950s?​

Do you like coffee breaks? I believe you do...
iu

"Its a ritual in the day to day office work culture. Our brain is so relaxed when we think of these breaks. So, how it started?"

"The term coffee break was first coined in an Ad Campaign of Pan American Bureau. During the 1950s the sell of coffee was decreasing exponentially. To turn the tide, the coffee growing nations of South America and the major coffee companies in United States together form Pan American Bureau. They invested about 2 million dollar a year into making Americans love coffee again. To do this they recruited sociologist John B. Watson."

"Watson noticed that during World War 2, some factories started giving their employees a couple of minutes off every shift, during which time some of these workers would drink a quick cup of coffee to wake themselves up. Figuring that, he ran a massive series of advertisements to get people on board with the new coffee break idea." (MORE)
Click to expand...
It's hard to believe that Americans needed an incentive to drink coffee. Maybe it's true that the 50's coffee was pretty bad.
 

When coffee makers are demanding a ransom, you know IoT is screwed​

Watch along as hacked machine grinds, beeps, and spews water.

"With the name Smarter, you might expect a network-connected kitchen appliance maker to be, well, smarter than companies selling conventional appliances. But in the case of the Smarter’s Internet-of-things coffee maker, you’d be wrong."

What a hacked coffee machine looks like.

"Security problems with Smarter products first came to light in 2015, when researchers at London-based security firm Pen Test partners found that they could recover a Wi-Fi encryption key used in the first version of the Smarter iKettle. The same researchers found that version 2 of the iKettle and the then-current version of the Smarter coffee maker had additional problems, including no firmware signing and no trusted enclave inside the ESP8266, the chipset that formed the brains of the devices. The result: the researchers showed a hacker could probably replace the factory firmware with a malicious one. The researcher EvilSocket also performed a complete reverse engineering of the device protocol, allowing remote control of the device." (MORE)
 

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